Forward-deployed engineering is how enterprise AI learns

Presented by Zeta Every forward-deployed engineering (FDE) pitch sounds identical for the first ten minutes: an engineer embedded on-site, a workflow encoded within weeks, a demo that finally works on the customer's real data. What differs is what happens in the following months, and most vendors will not tell you until you ask directly. FDE has become one of enterprise AI’s most consequential operating models. Vendors are building entire go-to-market motions around engineers who embed with cust

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